| Advert shows women bound and gagged in the trunk of a Ford Figo with former Italian PM Berlusconi driving.
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A controversial advert showing women bound and gagged in the trunk of a Ford Figo with disgraced former Italian Prime Minister Berlusconi at the wheel has caused international outrage.
Ford India has apologised and said that the ads, uploaded on an industry website, were created by individuals within JWT India, a unit of the world's biggest advertising group WPP.
Apparently they did not go through the normal review and oversight process.
India's 'Image Guru' Dilip Cherian said in New Delhi on Tuesday that the nature of the humour in the adverts is "badly timed".
[Dilip Cherian, 'Image Guru']:
"I think its central thematic was humour to show space and I think it erred pretty badly in terms of what kind of humour and its timing as far as India is concerned and as far as the world is concerned."
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